01\INSIGHTS

Notes on design, systems and learning in public.

A curated archive of essays and project notes by Rafael Valero on ecommerce, visual systems, creative process, AI tools and building clearer digital experiences.

READ SELECTED ESSAYS FOLLOW ON LINKEDIN
Woman in butterfly mask beside classical sculpture
CURATED NOTES DESIGN / SYSTEMS / AI
The work behind the work, documented as it develops. 01\ARCHIVE
02\MEDIUM ESSAYS

Longer reflections behind the systems, tools and experiments.

These essays document the thinking behind product systems, AI experiments and creative frameworks that later inform the studio’s commercial work.

Layered glowing stone illustration
MEDIUM ESSAY AI + PRODUCT THINKING
APR 02, 2025 3 MIN READ

RealTalk: The AI Interview Coach That Actually Challenges You

A breakdown of an AI interview coach designed to simulate pressure, support multiple roles and languages, and turn practice into a more realistic feedback system.

AI TOOLS PRODUCT THINKING CAREER SYSTEMS
READ ON MEDIUM
Futuristic building frame illustration
MEDIUM ESSAY CODE + CREATIVITY
MAY 01, 2025 4 MIN READ

Inside the Framework

A reflection on prompting as a design language, learning through layers, and how experiments with AI, tools and code reveal the structure beneath the surface.

CREATIVE PROCESS AI SYSTEMS
READ ON MEDIUM
03\PROJECT NOTES

Shorter observations from the work itself.

LinkedIn carries the faster notes: project decisions, visual systems, constraints and the reasoning behind a specific piece of work.

LINKEDIN / PLUMA in

Designing for people who already understand the product.

A note on building the PLUMA storefront for a knowledgeable audience: not oversimplifying the material, not overloading the experience, and translating sourcing, consistency and long-term relationships into a clearer first screen.

SHOPIFY BRAND EXPERIENCE PRODUCT UX
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LINKEDIN / CREATIVE PROCESS in

Constraints can become the structure of the idea.

A reflection on platform rules, performance limits and visual language. The interaction is not motion for attention; the code is simply the mechanism that lets the brand world behave consistently.

VISUAL SYSTEMS INTERACTION DIGITAL CRAFT
READ NOTE ↗

This archive can grow gradually. New essays, process notes and project observations can be added here without changing the page structure.

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