01\SELECTED WORK

Selected work.

Four projects across ecommerce, hospitality, service brands and product content. Each case study shows the business need, the implementation and the final system.

SHOPIFY / DUDA / WEB DESIGN / WHOLESALE / BOOKING UX / PRODUCT CONTENT Explore the projects
02\PROJECT ARCHIVE

Each entry separates the business need from the actual implementation, so the work can be evaluated beyond the visual surface.

PLUMA fly-tying feather brand and Shopify storefrontPLUMA heritage and product storytellingPLUMA wholesale feather productsPLUMA sourcing and brand imagery PLUMA / SHOPIFY + WHOLESALE
PLUMA / SCHUMAN FEATHERS

One Shopify system for retail customers and approved dealers.

A century-old feather supplier needed a modern direct-to-consumer store without weakening its wholesale business.

Business need

Explain technical products, support individual buyers and give approved dealers a separate path to private pricing and ordering.

Implementation

Custom Shopify storefront, product education, customer-account gating, private wholesale catalog, quantity rules and dealer ordering.

TIPIRE / DUDA + BOOKING UX
TIPIRE / CHORONÍ

A hospitality website that explains the stay and creates a clearer path to reservation.

Tipire needed to present ten townhouses, shared spaces and group travel without becoming a generic property directory.

Business need

Help different groups understand where they could stay, what was shared and how the full property experience worked.

Implementation

Custom Duda website, booking-led navigation, townhouse storytelling, reservation inquiry flow, destination content and responsive motion.

Fiorito event company website shown on a desktop monitor FIORITO / DUDA + SERVICE UX
FIORITO EVENTOS / BUENOS AIRES

Fifty years of event expertise, reorganized around services, credibility and inquiry.

The company had decades of reputation, but its digital presentation needed a clearer structure and a more current visual language.

Business need

Make the service offer easier to understand, bring company history forward and create a clearer route for new inquiries.

Implementation

Duda redesign, service architecture, interactive proof sections, editorial visual system and a conversion-focused contact flow.

Dog toy product campaign lifestyle imageBlue dog toy product imageDog toy product image designed for ecommerceDog toy lifestyle product sceneShark dog toy commercial product image DOG TOYS / AMAZON + ECOMMERCE
DOG TOY PRODUCT CAMPAIGN

A reusable image system for Amazon, ecommerce and paid social.

The product range needed consistent commercial imagery without relying on a traditional studio production for every asset.

Business need

Show product shape, scale, features and use across marketplace listings, product pages and campaign placements.

Implementation

Twenty-five commercial stills across clean product views, feature-led compositions and lifestyle scenes prepared for digital use.